It might be common to hear the phrase Shop Till You Drop. But this week, many customers at Mode in Williston will be shopping for a cause.
"It's a great way to give back to the community for the community supporting us. And so, I have this strong philosophy that it's everyone's job to make Williston great. So if it's just a little bit of us giving back, I think in turn the community will give back to us as well," says Kim Wenko, co-owner of the Mode franchise in Williston.
Twice a month, the business selects a local charitable organization of the week. This week, the Williston State College Relay for Life team, which supports individuals diagnosed with cancer, is the highlighted group.
"It sounded like a great idea to partner with a local business. And to put our name out there, but more importantly to put the Relay for Life name out there and just to raise whatever money we can," says Caitlin Pallai, WSC's Relay for Life co-captain,
And the way it works is simple-All this week, customers who mention WSC Relay for Life at checkout will have 20 percent of the proceeds from their sale go towards the organization.
It's a way for community residents to support local businesses and for local businesses to support local non-profits, says co-owner Wenko.
And for Pallai, even small gestures can have an impact.
"If it doesn't raise a lot, every dollar counts," says Pallai.
So for every customer who shops till they drop this week, the sale proceeds could amount to more than just a drop in the bucket.
WSC's Relay for Life Team will be the featured organization through March 4.
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