Through computers, music and thousands of home-made light displays, the 2011 Holiday season is especially bright on this block.
"We did get a little slack last week when we had those power problems, surges, kind of blamed us for turning the lights on, but it's really not that bad," says Gigi Wilz, Light Show Competitor.
Luckily Gigi's neighbor across the street, probably won't complain.
It's her older brother Greg, co-orchestrator of the show, and competitor for "best in show" light display.
"We call it a competition, but it's more of a collaboration," says Gigi.
"Kids love his house because it has a lot of fun stuff, snowball fights, and waving Santa Clauses, and lots of colors, and mine's a little more traditional with reds, and whites and greens," says Gigi.
"We build them all, so we actually start the groundwork of building in September, the new stuff we add every year, and then the next month, we start putting lights up the weather won't bother," says Greg.
Another fixture out front, people lined up in their vehicles to see the spectacular sight.
"People tell us all the time, they go out of their way to roll down their windows and say it's wonderful, thanks for doing it," says Greg.
"We've had reaction of tears, to kids wanting to run through the yard," says Greg.
"It's really awesome," says Alyssa Larson/9-year-old.
"I like it because of the music associated with the lights, and then how the lights reflect the music that's played," says Rosemary Hert/Repeat Viewer.
"As a kid, if there weren't lights on your house, there's a chance Santa Clause might not come," says Greg.
There's no way Santa, or any passer-by could miss this.
"We put the fireworks up on the pillars and they're pretty cool, but I still get kids to say the snowmen are the greatest," says Greg.
Neither Greg nor Gigi will say how much money they have spent on lights, just that it's an expensive hobby.
However, every year, they are paid back in full by the glowing reviews.
"If it brings a smile to people, that's what it's all about, and our way of saying Merry Xmas to everybody," says Greg.
Gigi Wilz should look familiar.
Last year she was named the first female general of the North Dakota National Guard.
Greg says Gigi is deployed right now but she will hopefully make it home sometime for Christmas.
And don't worry, her house is still lit up.
It's the tenth year they've been doing this, and Greg says they now have more than 300-thousand lights between the two homes.
That's nearly double the amount of lights they had in 2011.
Go south on 66th at new roundabout
Cross train tracks and take first left
Look for lights!